Jan - Feb 2020
To celebrating Chinese new year and stimulate foot traffic to shopping mall, we created the campaign Run to 2020, bringing a joyful experience and spreading exercise motivation to visitors.
A running game device designed as a mini 2-lane running track featuring Sneakers Street as the route was installed on the 1st floor of the mall. It drives great attention to the visitors by the big screen & foam board decorations. Moreover, the decoration at Ground floor was a running track, which aroused people who are hanging out in the Sneakers Street.
To encourage citizens to do more exercise, a customized souvenir - shoelace tag provided to the participants, they could enter personal designed on it. The campaign has also successfully attracted over 1,000 participants in 3 weeks .